楼盘名称承载着房地产开发企业及其商品房产品的信誉和口碑,其一端联系着开发企业,另一端维系着消费群体,在事实上发挥着商标的识别作用,并以“品牌载体”的形式构成了房地产开发企业的重要无形资产,其保护价值毋庸置疑。但是,在现有法律框架下,楼盘名称的商标法保护还存在诸多困境,比如,由于“商品房”在商标注册用《类似商品和服务区分表》中没有对应的商品项目,楼盘名称无法直接注册为商标,面临市场仿冒时就难以维权。本文就楼盘名称商标法保护的这一 Property name carries real estate development companies and their commercial real estate product reputation and reputation, one end of the contact with the development of enterprises, the other end of the consumer groups maintained, in fact, play a trademark recognition, and “brand carrier” form Constitute a real estate development enterprises important intangible assets, the value of its protection no doubt. However, under the existing legal framework, there are still many difficulties in the protection of the trademark law of real estate name. For example, since there is no corresponding commodity item in the “similar goods and services division table” for trademark registration, the real estate name can not Directly registered as a trademark, the face of market fake rights is difficult to safeguard. This article on the real estate name trademark protection of this one