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在金泰恒业公司第二次党代会和2008年工作会议上,公司提出:“用五年时间,全力打造金泰恒业的金字招牌,以品牌战略获得高效益,以品牌促进大发展”;“要强化品牌管理,对品牌管理进行深入研究,在今后一个时期要采取得力措施,使金泰恒业品牌加快成长为知名品牌、优秀品牌、卓越品牌”。为新形势下大力推进“金泰恒业”品牌建设,提出了新目标和新要求,也为进一步加强品牌管理工作指明了方向。一、铸造“金泰恒业”品牌是企业做强做大的必然选择
At the second party congress of Jintai Hengye Company and the 2008 working conference, the company proposed: “In five years, we will make every effort to create the golden signboard of Jintai Hengye, gain high efficiency with brand strategy and promote great development with brand” “;” To strengthen brand management, brand management in-depth study, in the coming period to take effective measures to enable Jintai Hengye brand to accelerate the growth of well-known brand, excellent brand, excellent brand. “ In the new situation to vigorously promote ”Kim Tae Heen “ brand building, put forward new goals and new requirements, but also to further strengthen the brand management pointed out the direction. First, casting ”Jintai Sunny " brand is the inevitable choice for enterprises to become stronger and bigger