档案馆运用社交媒体传承文化具有主客体理论前提。档案馆作为实践活动的主体具有文化传承功能,有文化类档案信息可以优先开放的资源条件,关联于社交媒体的一些理论推动档案馆在文化传承中发挥能动作用。用户(受众)作为实践活动的客体,存在“社会人”“信息人”“文化人”等人性需求假设,这是档案馆运用社交媒体传承文化的客观原因。 Archives use the social media heritage culture has the subject and object theory premise. As the main body of practice activities, archives have the function of cultural inheritance, and resources of cultural archives information can be prioritized. Some theories related to social media promote archives to play an active role in cultural inheritance. As the object of practical activities, users (audiences) have human needs hypothesis such as “social person”, “information person” and “cultural person.” This is the objective reason why archives use social media to inherit culture.