最近,日本玩具协会以会员企业和东京玩具展览中参展企业的出货额作为基础,对本国玩具市场的规模以及市场动向进行了调查,调查对象的时间为2006年4月1日-2007年3月31日。调查显示,总体而言,玩具市场依然严峻。但玩具企业针对“少子化”特点,正致力于生产适合各种年龄层消费的玩具并尝试跨越行业界限,这些做法已有不少成功的实例。 Recently, the Toy Association of Japan, based on the shipments of exhibitors from member companies and toy exhibitions in Tokyo, conducted a survey on the size of its domestic toy market and its market trends. The survey was conducted from April 1, 2006 to March 2007 On the 31st of the month. Survey shows that, overall, the toy market is still grim. However, the toy companies have been successful in producing “toys for all ages” and trying to cross the industry boundaries.