近年来,习近平总书记多次提到“文化自信”这一理念,希望中华民族能够增强精神力量,弘扬核心价值观。而文化自信取得的基础,来源于对中华民族传统文化的认知和了解。电视媒体对传统文化的弘扬和发展应有着不可推卸的责任。本文试图通过分析近几年取得较好口碑和收视率的传统文化竞赛类节目,探寻其成功之道及其对提升文化自信的影响。 In recent years, General Secretary Xi Jinping repeatedly mentioned the concept of “cultural self-confidence,” and hoped that the Chinese nation would enhance its spiritual strength and promote its core values. The basis for obtaining cultural confidence comes from the cognition and understanding of the traditional Chinese culture. Television media should have unshirkable responsibility for the development and promotion of traditional culture. This article attempts to explore the ways of its success and its impact on enhancing cultural self-confidence by analyzing the traditional cultural contest programs that have achieved relatively good reputation and ratings in recent years.