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全球化的发展,跨国公司数量增多,世界上著名的媒体集团开始纷纷走出国门跨国经营。中国媒体市场开放,媒体集团实力日益增大,面对竞争的现状、媒体自身发展的需要、中国对外交流的需要,都让中国媒体开始将关注的目光投向海外市场。
With the development of globalization and the increase in the number of multinational corporations, the world’s leading media conglomerates have started to go abroad for multinational operations one after another. With the opening up of the media market in China and the growing strength of media groups, facing the current situation of competition, the needs of the media for its own development and the need of China’s foreign exchange have all the Chinese media started to focus their attention on overseas markets.