在SARS危机、富翁落马等诸多事件的牵连下,企业公民成了一个话题。当企业被视为公民,情形发生了变化。这时候的企业活动似乎是透明的、有社会责任标准的企业活动,而人们通过感受和参与这些活动,多少会觉得这不再是家普通的企业,至少自律,有道德感,有长远追求,甚至有灵魂。而企业也期待着这些关系者们的好感、认同,甚至共鸣。他们知道,这些共鸣带给企业的更多的价值存在于企业关 In the wake of the SARS crisis, the collapse of the rich and many other events, corporate citizenship has become a topic. The situation has changed when businesses are considered citizens. At this time, corporate activities seem to be transparent and socially responsible corporate activities. However, people feel that they are no longer ordinary enterprises at least through their feelings and participation in such activities. They are at least self-disciplined, have a sense of morality, have long-term pursuits, Even soul. Enterprises are also looking forward to the goodwill, recognition and even resonance of these stakeholders. They know that these resonances bring more value to the business in the enterprise