论文部分内容阅读
目的通过微信公众平台宣传妇产科用药的实践,研究信息传播方式,为合理用药宣传工作提出可行性建议。方法构建微信公众平台,推送妇产科合理用药信息,并对医院利用微信公众平台的情况进行分析,以提供数据支持。结果我科微信公众平台截至2017年3月关注用户数为1 113人,阅读总量为71 461次。结论采用微信公众平台进行合理用药宣传,并通过数据分析不断调整推送信息内容,采用有效的传播方式,可以更好地为信息化时代的群众提供药学服务。
Objective To promote the practice of obstetrics and gynecology using the public platform of WeChat, study the ways of information dissemination, and put forward feasible suggestions for the rational use of drugs. Methods We constructed the public platform of WeChat, pushed the information of rational drug use in obstetrics and gynecology, and analyzed the situation of using the WeChat public platform in hospitals to provide data support. Results As of March 2017, our WeChat public platform focused on 1,113 users and read a total of 71,461 users. Conclusion Using WeChat public platform to promote rational drug use and continuously push forward the information content through data analysis and using effective communication methods can better provide the pharmaceutical services to the masses in the information age.