在移动互联时代,企业和个人时刻都在产生海量数据,大数据已经成为企业经营的外部资源和决策依据。在这样的时代,企业要获得更好的生存与发展,就必须将自己构建成大数据企业:学会大数据思维、利用大数据驱动企业发展,并利用大数据进行有效管理。大数据思维。许多经典理论(如质量管理和平衡计分卡)和企业家都以“用数据说话”著称。但大数据和传统数据有很大不同。大数据是实时产生 In the era of mobile Internet, businesses and individuals are generating massive amounts of data every moment, and big data has become the external resources and decision-making basis of business operations. In such an era, if an enterprise needs a better survival and development, it must build itself into a big data enterprise: learning big data thinking, using big data to drive enterprise development, and utilizing big data for effective management. Big data thinking. Many of the classic theories (such as QM and BSC) and entrepreneurs are well-known for “talking with data.” But big data is very different from traditional data. Big data is generated in real time