曾几何时 ,当我们把目光聚焦在系列化的长期寿险产品时 ,却忽略了灵活、轻便的卡折式短险产品。由于人们对卡折式短险产品认识不够 ,总觉得它是“小打小闹” ,登不得“大雅之堂” ,因此 ,使它在营销中倍受冷落 ,只是营销市场上的点缀和陪衬。卡折式短险产品为什么未被充分开发 Once upon a time, when we focused our attention on serialized long-term life products, we ignored the flexible and lightweight card-type short-term risk insurance products. Because people do not know enough about the card-type short-risk insurance products, they always think it is a “slap in the face” and can not go up the “elegant hall”, so that it is neglected in the marketing, marketing and embellishment on the market . Why the card short-cut product is not fully developed