蓝领创造时尚《成功营销》:在西方国家,以蓝领价值观为主要诉求点的品牌如万宝路、李雏斯等,受到了白领以及金领的追捧,甚至成为了一种时尚。在中国市场上可能出现这样的恃况吗?袁岳:我觉得会。实际上自去年开始,有一款名为“班博”的青少年休闲装出现在中国市场上,在年轻人中都快卖疯了。这个品牌的特点是衣服上的口袋特别多,其实是管道工等机械蓝领穿着的服装,方便他们下管道时将工具插在口袋里。到了中国它变成了青少年的个性化时装。其实我们仔细分析就知道,上流社会是比较刻板的、无趣 Blue collar to create fashion, “successful marketing”: In Western countries, the blue-collar values ​​as the main appeal of the brand such as Marlboro, Li Si Si, has been sought after by white-collar workers and Jinling, and even became a fashion. In the Chinese market may appear such a situation? Yuan Yue: I think it will. In fact, since last year, there was a youth casual wear named “Bambo” appearing in the Chinese market, selling the crazy among young people. The characteristic of this brand is that there are a lot of pockets on the clothes, which are actually the clothes worn by the plumbers and other mechanical blue-collar workers to facilitate the insertion of tools into their pockets when they are under the pipeline. In China it became a teenager's personalized fashion. In fact, we have a careful analysis to know that high society is more rigid and boring