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广告是科技期刊的重要组成部分,不仅是科技期刊重要的经济来源,而且可以美化期刊版面,增加信息功能,优化选题、提高质量和扩大期刊影响。在论述开展广告经营工作要坚持合法性、真实性、专业性、适度性和社会公益性等原则的基础上,本文总结提出了提高期刊广告宣传效果的基本做法,包括广告精心编排,选择适当时间,扩大发行数量,搞好信息反馈等措施。扩大广告经营的基本对策:一要探索有效方式,二要实行广告代理,三要建立专门机构,四要加强自身宣传,五要注重广告策划,六要加强沟通合作。
Advertising is an important part of sci-tech periodicals. It not only serves as an important economic source for sci-tech periodicals, but also beautifies them, enhances the information function, optimizes the topic selection, improves quality and expands the influence of periodicals. Based on the principles of legitimacy, authenticity, professionalism, moderation and social welfare, this paper summarizes and puts forward the basic methods to improve the advertising effect of periodicals, including carefully arranging advertisements, selecting the appropriate time , Expand the number of distribution, improve information feedback and other measures. The basic measures to expand the operation of advertising: First, we must explore effective ways; second, we must implement advertising agencies; third, we must establish specialized agencies; fourth, we must strengthen our own propaganda; fifth, we must pay attention to advertising planning; and we must strengthen communication and cooperation.