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对于公益的热心与投入度已经不仅仅是企业社会责任的体现,如果能够用“创意+公益+商业化”的思维来经营企业,无疑会赢得更多的竞争力。公益已由企业的负担转变为企业成长的推动力。有调查表明,在美国,84%的消费者愿意选择更有社会责任的企业的产品,在欧盟,44%的人愿意为社会责任和环保产品多付点钱。在英国,已有约400万颇具购买力的人构成“良心消费者”群体。最近,国外一些企业,巧妙地将公众、企业、消费者三方的诉求组合在一起,让三方都获益,这正成为炙手可热的商业模式。
Enthusiastic about the public welfare and investment is not only the embodiment of corporate social responsibility, if you can use the “creative + public + commercial” thinking to run the business, will undoubtedly win more competitiveness. Public welfare has been transformed from the burden of business into a driving force for business growth. A survey shows that in the United States, 84% of consumers are willing to choose the products of more socially responsible enterprises. In the EU, 44% of people are willing to pay extra for socially responsible and environmentally friendly products. In the United Kingdom, about 4 million people with purchasing power have formed “conscience consumers” groups. Recently, some foreign enterprises cleverly combine the demands of the public, enterprises and consumers to benefit all three parties. This is becoming a hot business model.