在现代市场经济发展中,企业品牌在市场竞争中发挥着越来越重要的作用,而质量是品牌的核心、本质和灵魂,质量也是消费者认可产品品牌的重要依据。没有高品质作为保证,不可能形成真正的品牌。因此在实施品牌战略的过程中要坚持以质量为本的原则,以质量创品牌。把质量理念应用到石化企业的经营、生产、销售以及售后服务的全过程,依靠质量树立企业品牌。 In the modern market economy, the corporate brand plays an increasingly important role in the market competition. Quality is the core, essence and soul of the brand, and quality is also an important basis for consumers to recognize the product brand. Without high quality as a guarantee, impossible to form a real brand. Therefore, the implementation of brand strategy in the process of adhere to the principle of quality-oriented, quality brand. The concept of quality applied to the petrochemical business management, production, sales and after-sales service of the entire process, relying on the quality of establishing corporate brand.