如何从消费者的心理出发去探讨商业展示设计?这是本文需要去探讨、分析和解决的。近年来,随着经济的全球化,以此推动了政治,文化,社会的不断发展,面对着聆郎满目的商品,消费者如何进行抉择。消费者是商业市场的缔造者,哪里有消费者,哪里就有市场。所以把握消费者的心理需求和行为习惯,对于商业展示设计具有理论指导作用。本文结合一些生活当中的具体案例分析了消费心理学在商业展示中的应用。 How to explore the commercial display design from the psychology of consumers? This is the article to explore, analyze and solve. In recent years, with the globalization of economy, it has promoted the continuous development of politics, culture and society and faced consumers’ choice of goods. Consumers are the creators of the commercial market, where consumers, where there is a market. So grasp the psychological needs and behavior of consumers, for the design of commercial display has a theoretical guidance. This article analyzes the application of consumer psychology in commercial display with some examples of life.