招牌是商店的一份无形资产，一家商店招牌，它的知名度越高、牌誉越好，招牌的“含金量”也越高。名店名牌争相利用，引起了不少纠纷和争论，南京路上老店、名店招牌之争时有发生。如“张小泉刀剪店”谁是最早的“杭州张小泉”之争；鸿翔时装公司东号西号谁是“正宗”之争，在 The signboard is an intangible asset of the store, a shop signboard, the higher its popularity, the better the reputation, the higher the “gold content” of the signboard. Famous brand names competing to use, causing a lot of disputes and controversy, the old shops on the road in Nanjing, famous boutiques have occurred between the controversy. Such as “Zhang Xiaoquan Daojian shop” Who is the earliest “Hangzhou Zhang Koizumi” fight; Hongxiang East East fashion company who is the number of “authentic” dispute, at