“崇尚第一”的思想深深植根于美国文化。但在市场营销方面“紧跟者”也能成为百万富翁,因为“后发制人者”在资金投入上风险小,对客户需求更灵敏,且有充裕的时间完善自己的产品。产品领先上市的公司可成为后来者的“好老师”,前者已为后者完成了市场调研等先期工作。当然屈居第二也有其不利因素,如第一家生产的公司可能一炮打响,先声夺人。 The idea of ​​“advocating first” is deeply rooted in American culture. However, “close followers” ​​in marketing can also become millionaires, because “post-mortem players” are less risky in capital investment, more sensitive to customer needs, and have plenty of time to perfect their products. The company with leading product listing may become the “good teacher” for the latecomers. The former has already completed the preliminary work such as market research for the latter. Of course, having second place also has its unfavorable factors. For example, the first company to be produced may start its own way and take the lead.