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新兴媒介给传统媒体带来的巨大冲击,成为目前我国媒介研究中的一个热点话题。传统媒体与新兴媒介融合发展的全媒体时代正在到来,以电视为代表的传统媒体只有不断的革新和发展才能在这场冲击波中更好的生存。在媒介融合时代,我国传统的电视行业如何向全媒体转型,不仅直接关系到庞大的传统媒体从业者的个体化生存,也将对我国传媒的整体竞争力和文化软实力的建设产生重大而深远的影响。本文从传统媒体生存发展和社会变革的需要出发,探究省级电视台全媒体转型的规律、全媒体生产的特点,以期为省级电视台的全媒体发展提供一定的帮助。
Emerging media to the huge impact of traditional media has become a hot topic in China’s media research. The all-media era where the traditional media and the emerging media are merging and developing is coming. Only through continuous innovation and development can the traditional media represented by television survive better in this shock wave. In the era of media convergence, how to transform the traditional TV industry in our country into all-media is not only directly related to the individual existence of a large number of traditional media practitioners, but also to the overall and market competitiveness of our media and the construction of cultural soft power. Impact. Based on the survival and development of traditional media and the need of social change, this article explores the law of all-media transformation of provincial-level TV stations and the characteristics of all-media production so as to provide some help for the development of provincial media.