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近年来,伴随着互联网新闻传播迅速发展、广电改革、传统媒体推陈出新以及三网融合等一系列业界大动作,以新闻为核心的运营战略,已成为当前全球化传播时代对广电传媒运营战略的全新要求。在“新闻立台”理念的指引下,广电行业各巨头面对新的媒体环境接连推出重大改革举措。自2009年起,随着中央人民广播电台“中国之声”改版、央视新闻改革,以及包括上海东方卫视、深圳卫视等多家国内省级卫视改版,中国广电行业竞争态势日趋严峻。
In recent years, along with the rapid development of Internet news dissemination, a series of industry big moves such as the reform of radio and television, the rejuvenation of traditional media and triple play, the operation strategy based on news has become a brand-new operation strategy of radio and television media in the era of global communications Claim. Under the guidance of the concept of “establishing news platform”, the giants in the broadcasting industry have launched major reform measures one after another in the face of the new media environment. Since 2009, the competition situation in China’s radio and television industry has become more and more severe with the reform of CNR, the revision of “Voice of China”, the reform of CCTV news, and the revision of a number of domestic provincial-level TV stations including Shanghai Oriental Satellite TV and Shenzhen Satellite TV.