非油品业务是石油企业销售业务的重要组成部分,是面向未来、迎合消费需求的战略性选择,是石油企业未来增加盈利的一个重要来源,也是提高石油企业自身形象的主要措施。由于非油品业务的较快发展,也带动了油品销售。油品销售和非油品业务形成了良性互动、并行发展的局面。但是,在思想观念、经营定位、营销策略、内部管理等诸多方面,还有需要引起重视和强化的问题。我们只有正视问题,解决矛盾, Non-oil business is an important part of the sales business of oil companies. It is a strategic choice facing the future and catering to consumer demand. It is an important source for oil companies to increase their profits in the future and also a major measure to enhance their own image. Due to the rapid development of non-oil business, but also led to oil sales. Oil sales and non-oil business formed a benign interaction and parallel development. However, in terms of ideology, management orientation, marketing strategy, internal management and many other aspects, there are issues that need to be emphasized and strengthened. We can only face up to the problems, resolve contradictions,