纵观近几年的广播节目,广播娱乐节目尤其是选秀类和脱口秀类节目铺天盖地而来。“低俗化”风气日益严重,海选风、游戏风、速配风、访谈风、娱闻风以及抄袭风等现象盛行,而在这种现象的背后,关于广播节目的目的究竟是为了娱乐观众还是教育大众的争论也甚嚣尘上。在我国,大多数学术研究者也对无规则的“娱乐精神”无边泛滥显得忧心忡忡。中国的广播娱乐节目“低俗化”现象并小是一蹴而就形成的,它的形成与发展有多方而原因:收听率被认为是“低俗化”的万恶之源;而大众文化在社会生活中的复苏与扩展又造就了新的娱乐观念;许多娱乐节目主持人欠缺深厚的文化底蕴,品位不高、素养不够;而大多数受众就是想通过广播节目,获得暂时的轻松感,减轻和缓释现实生活所带来的心理压力;广告商、广播媒体和受众之间相互制约、互惠互利。本文就广播节目主持低俗化的现象种类、产生的缘由和相应的对策进行分析研究,意在为中国的广播事业的健康稳定发展提供帮助。 Taking a broad view of radio programs in recent years, radio and entertainment programs, especially the draft and talk show categories, are overwhelming. “Vulgarization ” the increasingly serious atmosphere, the wind of the sea election, the game wind, with the wind speed, interviews, wind and wind prevalence epidemic plagiarism, and in the back of this phenomenon, what is the purpose of radio programs for entertainment Audiences or the public debate is also rampant. In our country, most academic researchers are also worried about the endless “entertainment spirit” overflowing. China’s radio and entertainment program “vulgarization” phenomenon and the formation of a small one and then, its formation and development of many reasons: Listening rate is considered “vulgarization ” of the evil source; and popular culture in society The revival and expansion in life have created new entertainment concepts. Many entertainment hosts lack rich cultural heritage, not high quality and not enough literacy. Most of the audiences want to get temporary relief through radio programs, Slow down the psychological pressure caused by real life; advertisers, broadcast media and the mutual restraint between the mutual benefits. In this paper, we analyze and analyze the types of vulgar radio spots, their causes and countermeasures, which are intended to help the healthy and steady development of China’s broadcasting industry.