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许多商家甚至是广告公司在制定奥运营销规划时,常常会借鉴以前的经验,但更值得我们揣摩的是,和4年前相比,我们的传播媒介、观众的观赛习惯发生了哪些变化,这些才是真正重要的和能产生新机会的地方。
Many merchants and even advertising agencies often draw on their past experience in formulating their Olympic marketing plans. But it is even worth our estimation that what changes have taken place in the viewing habits of our media and viewers 4 years ago, These are the places that are really important and give rise to new opportunities.