随着我国经济的不断发展,大众的物质水平也不断提高,人们对于精神层面的追求也越来越趋于高层次化,所以要想成为一名优秀的播音主持人,在创作过程中就需要做好个性的把握,拥有自己独特的个性风格,本文正是阐述了对于播音主持创作个性的把握原则、要求以及重要性的研究。 With the constant development of economy in our country, the public’s material level is also constantly improving. People’s pursuit of the spiritual level is also becoming more and more high-level. Therefore, to be an excellent presenter, it is necessary during the creative process To grasp the individuality and have their own unique style of personality, this article elaborates on the principles, requirements and importance of the mastership of broadcast media.