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传统渠道日渐式微,互联网渠道风生水起。碎片化、数据化、O2O、供应链重构、厂商新关系等一堆又一堆新词汇不断冲击着我们家电企业对渠道的固有认知,并带来前所未有的机遇与挑战。对于多年来长期深耕传统渠道的家电企业来说,互联网购物的兴起,着实让企业经营境界变天了,B2B、B2C、C2C、O2O等一个个新词汇,转瞬间就引领起一波又一波的电子商务潮流。而在传统电商之外,又有了移动电商模式、生活信息服务模式、手机二维码模式、大众点评模式、LBS关联模式等让人不得不感叹,不是我不明白,是这世界变化快。
The traditional channels are declining, the Internet channels are thriving. Fragmentation, data, O2O, supply chain restructuring, new relationships between manufacturers and a pile of new vocabulary continue to impact our inherent awareness of household appliances business channel, and bring unprecedented opportunities and challenges. For the home appliance enterprises who have been cultivating traditional channels for many years, the rise of Internet shopping has actually changed the business management level. B2B, B2C, C2C, O2O and other new words suddenly lead wave after wave E-commerce trend. In the traditional e-commerce, there are mobile e-commerce model, life information service model, mobile QR code mode, public comment mode, LBS associated mode, etc. people have to sigh, not I do not understand, is this world change fast.