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电视新闻媒介生态环境主要包括制度、经济、文化和技术等四个方面的环境因素。目前我国电视新闻发展的生态环境面临制度生态过渡行政化,经济生态融资渠道不畅,文化生态新闻同质化倾向,技术生态面临媒介融合和数字电视推广不顺等诸多问题。在当前媒介生态环境下,我国电视新闻应该打破行政区划,推进行业体制改革;实现经营和融资多元化;找准生态定位,注重媒介融合,避免同质化竞争;大力推广数字电视新技术。希望通过这些方式改善我国电视新闻的媒介生态环境,从而使电视新闻更好地发展。
The ecological environment of TV news media mainly includes the environmental factors of four aspects: system, economy, culture and technology. At present, the ecological environment for the development of television news in our country faces many issues such as institutional ecological transitional administration, poor economic and ecological financing channels, homogenization tendency of cultural eco-news, technical media integration and digital television promotion. In the current media environment, China’s television news should break the administrative divisions, promote the reform of the industrial system, diversify its operation and financing, identify the ecological orientation, focus on media convergence and avoid homogenization competition, and vigorously promote the new technologies of digital television. Hope that through these ways to improve China’s television news media environment, so that television news better development.