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事实表明,2000年以后的装载机市场高速增长带来的一个负面结果就是行业平均利润率持续下滑,这与波及全行业的价格战有很大关系。目前,装载机已经是典型的微利产品,企业一方面要释放不断增长的产能、提高市场占有率,另一方面又要化解市场需求增长速度下降带来的阻力,获得确保企业发展后劲的利润。在这种情况下,到底是要价格还是要利润,成为很多企业争论的焦点。实际上,这是一个对于数量营销和质量营销的战略选择问题
The fact shows that one of the negative consequences of the rapid growth of the loader market after 2000 is that the average profit margin of the industry continues to decline, which is greatly related to the price war that has affected the entire industry. At present, the loader is already a typical meager profit product. On the one hand, enterprises should release ever-increasing capacity and increase market share. On the other hand, they must also mitigate the resistance caused by the slowdown in market demand and obtain profits that ensure the development potential of the enterprise. In this case, in the end is the price or profit, becoming the focus of much business debate. In fact, this is a matter of strategic choice for quantitative marketing and quality marketing