商标是商品的标识,与生产者、经营者、消费者密切相关。从商业部门来说,零售商业企业要借用商标体现经营特色;商办工业企业要借用商标打开市场销路。可见,正确认识商标。对于商业部门广大干部和职工有着重要意义。 (一) 商标代表着商品的质量和信誉,以示一种商品与另一种商品相区别。商标通常由文字、图形、符号单独或组合构成,在商品包装上标明。人们通常称商标为商品的牌子。如“中华”牌卷烟、“猴王”牌花茶等。使用商标的作用在于:一是标明某种商品由谁生产,代表企业信誉,维护企业合法权益;二是标示商品的 Trademarks are the identification of goods and are closely related to producers, operators, and consumers. From the perspective of the commercial sector, retail commercial enterprises must use trademarks to reflect their operating characteristics; commercial and industrial enterprises must use the trademark to open up markets. Visible, a correct understanding of the trademark. It is of great significance to the vast number of cadres and workers in the business sector. (a) Trademarks represent the quality and reputation of a good to distinguish one good from another. Trademarks are usually composed of words, figures, symbols, alone or in combination, and are marked on the packaging of the goods. People often refer to brands as brands of goods. Such as “China” cigarette, “monkey” card tea and so on. The role of the use of trademarks is: First, identify who produces a certain product, represent the reputation of the enterprise, and safeguard the legitimate rights and interests of the enterprise;