100年前,美国著名的“公关之父”艾维·李将人类带进公共关系职业化的新阶段,其公共思想的本质就是“讲真话”——“公众必须被告知”,施行“门户开放”政策,翻开了人类现代意义上的“公关”新篇章。这就将“公众利益与诚实”当作了现代公关的灵魂,标志着现代公共关系从诞生那天起就以“诚信”作为立业之本、力量之源、行为之衡。 100 years ago, the well-known publicist of the United States, Avy Lee, brought mankind into the new stage of the professionalization of public relations. The essence of his public thinking is “telling the truth” - “the public must be told” that “ Open door ”policy, opened a new chapter in the modern sense of human“ public relations. ” This regards “public interest and honesty” as the soul of modern public relations and marks the foundation of the founding of the industry, the source of strength and the behavior of modern public relations since its birth.