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本文探讨当前中国内地电影中的国家形象表现方式及其影像政治修辞。在已有的国家硬形象和国家软形象之外,出现了第三类国家形象即国家软硬形象交融态,这是国家硬形象与国家软形象相互交融而难以区分的复杂形态,具体包括国家硬形象的软化形态和国家软形象的硬化形态。认识这种新表现形态有助于把握当前电影的影像政治修辞,见出主旋律片的表达困扰和好莱坞美学与政治压力的后果。当前需要思考国家形象如何更加柔软化,以便产生更为柔性而深远的感召力,以及国家形象如何实现普世化以便向世界输出中国价值,这都关系到我国文化软实力的传达和提升。
This article explores the present state of the country’s imagery and its political rhetoric in Chinese Mainland films. In addition to the existing national hard image and national soft image, the third category of national image, that is, the state of soft and hard image of the country, has emerged. This is a complex form in which the national hard image and the national soft image are indistinguishable from each other, including the state The softened shape of the hard image and the softened shape of the soft image of the country. Recognizing this new form of expression helps to grasp the political rhetoric of the images of the current film and to see the consequences of the expression of the main melody and the aesthetic and political pressures in Hollywood. At present, it is necessary to consider how to soften the country’s image so as to create more flexible and far-reaching charisma and how to realize the universalization of the country’s image in order to export Chinese values to the world, which are all related to the transmission and enhancement of our country’s cultural soft power.