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本文通过对旅游市场结构的合理性标准的阐述和分析,从旅游供给结构与需求结构的适应性、客源结构与潜在客源量分布的匹配性、旅游产品结构与优势旅游资源对应性三个方面研究与判断旅游市场结构的合理性,可以反映出旅游市场主要制约因素的相互关系,实证表明,运用这些标准基本可以判断出旅游市场结构的优劣。
This paper elaborates and analyzes the reasonableness of the tourism market structure from three aspects: the adaptability of tourism supply structure and demand structure, the matching of source structure and potential source distribution, the structure of tourism product and the correspondence of advantageous tourism resources Studying and judging the rationality of the tourism market structure can reflect the interrelationship between the major constraints of the tourism market. Empirical evidence shows that using these standards can basically determine the advantages and disadvantages of the tourism market structure.