看到这本《图书营销》时,我的眼睛不禁一亮,作为一个从事新闻出版工作的人,职业本能让我对它产生了浓厚的兴趣。我不算孤陋寡闻,但我敢断定,以前确实没有见过和读过这种教人怎样卖书的书。也许有人会说,卖书有什么难的?印出来拿到书店里卖就是了,自有读者各取所需,还用得着写这么厚厚的一本书?可是,要问问出版社的领导、发行部门的人员、书店里的同志,甚或问问二渠道的人们,他们会对你说,卖书也有许多奥妙,是一门很有点意思、很值得研究的学问。要不然,为什么有的 When I saw this book marketing, my eyes couldn’t help lightening. As a person engaged in news publishing, my career instincts made me have a keen interest in it. I am not ignorant, but I dare to conclude that I have never seen or read books that teach people how to sell books. Some people may say that it is difficult to sell books, it is printed and sold in a bookstore, and its own readers need each other to write a thick book. However, they must ask the press. The leaders, the staff of the distribution department, the comrades in the bookstore, or even the people in the second channel, they will tell you that selling books also has many mysteries. It is a very interesting and worthy study. Why else, why?