在财务管理学的内容上,电子商务环境下的财务管理的特点体现在:传统企业在市场竞争中脱颖而出往往通过打造坚强有力的供应链体系来实现。为此,企业的财务管理更加关注的是在产销体系中各项实体资产的投资额与未来收益数额、收益周期之间的关系。一、财务管理内容创新电子商务环境下的企业盈利能力主要取决于其掌握的知识产权、商誉、信息化程度、人才的创新活跃度等无形资产上。至于实体生产配送环节,电子商务环境下的企业 In the content of financial management, the characteristics of financial management under the environment of e-commerce are as follows: The traditional enterprises stand out in the market competition often through the establishment of a strong supply chain system. To this end, the financial management of enterprises is more concerned about the relationship between the amount of investment in various physical assets in the production and marketing system and the amount of future earnings and the revenue cycle. First, the content of financial management innovation E-commerce environment, corporate profitability depends mainly on its possession of intellectual property, goodwill, the degree of information technology, talent innovation and other intangible assets on the active. As for the physical production and distribution sectors, e-commerce environment enterprises