论文部分内容阅读
2005年底,32岁的陈天桥突然决定将旗下包括《传奇》在内的几款游戏“永久免费”。作为一个靠游戏发家的企业,可谓壮士断臂,盛大实际上已经开始变成一家“服务型”公司。财报上看,游戏仍然是绝对的主营收入来源,但在盛大的观念上,已经开始从做产品向做标准转变。“如果不更主动地进行产业纵向合作,整合创新,我们将可能失去更多全新的产业发展机会”陈天桥这样说。在他的策动下,盛大正走向游戏之外。
By the end of 2005, 32-year-old Chen Tianqiao suddenly decided to include several games, including “legend”, “permanent free”. As a game by the fortune of the business, can be described as Warrior Brokeback, Shanda has actually begun to become a “service ” company. Report earnings, the game is still the absolute main source of income, but in the grand concept, has begun to do from the product to do the standard change. “If we do not take the initiative to carry out vertical industry cooperation, integration and innovation, we will probably lose more new opportunities for industrial development ” said Chen Tianqiao. In his move, Shanda is moving outside the game.