产品定价既是一门科学,也是一门艺术。在市场复杂多变的今天,许多影响价格的因素及影响程度具有不确定性。因此,企业在进行定价决策时,应坚持科学发展观,打破传统的思维定式,将定量方法与定性方法相结合,制定出最优的价格,提高产品在市场上的竞争能力,使企业实现利润最大化,达到可持续发展的目的。 Product pricing is both a science and an art. In today’s complex and volatile market, many factors that affect the price and degree of impact are uncertain. Therefore, when making pricing decisions, enterprises should stick to the scientific concept of development, break the traditional way of thinking, combine quantitative methods with qualitative methods, formulate optimal prices, enhance the competitiveness of products in the market, and enable enterprises to realize profits Maximize, achieve the purpose of sustainable development.