品牌是什么,品牌是一种价值的体现,品牌资产也是企业资产的集中体现,品牌资产要尽可能发挥其价值才是有意义的。企业扩张有很多方法,资本扩张、技术扩张、品牌管理输出等,品牌的输出是最高效的一种,特许经营是帮助品牌资产扩展的最有效手段之一。一般说来,品牌的资产是通过品牌的形象来体现的,品牌形象驱动品牌资产。品牌形象包括三个附 What is a brand, a brand is a manifestation of value, brand equity is also a concentrated expression of corporate assets, it is meaningful that brand assets to play its value as much as possible. There are many methods for business expansion, such as capital expansion, technology expansion, and brand management output. The output of the brand is the most efficient one. Franchising is one of the most effective means to help expand brand equity. In general, the brand’s assets are reflected through the image of the brand, which drives brand equity. Brand image includes three attachments