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在信息化、数字化并存的今天,人们时刻浸泡在形形色色的信息之中,难免会出现审美疲劳。于是,人们对信息传递的方式有了更高的审美要求。跨越地域、文化界限的“图形”成了人们传递信息的首选媒介。文字本身所具有的象形特征、情感与趣味表现上的优势,成了设计师眼中的新宠儿。通过丰富的想象力和情感概念,灵活的重组字形,使文字充分的展示新的使命、形象和生命力,这似乎标志着人类的文字已开始走向新的符号阶段。
In information and digital co-exist today, people are immersed in all kinds of information, it is inevitable there will be aesthetic fatigue. As a result, people have higher aesthetic requirements for the way information is delivered. “Geography” that crosses the geographical and cultural boundaries has become the medium of choice for people to transmit information. The text itself has the pictographic features, emotions and interesting performance advantages, became the new darling of the eyes of the designer. Through rich imagination and emotional concept, flexible reorganization of glyphs, the text fully displays new missions, images and vitality. This seems to mark the beginning of a new symbolic stage in human writings.