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在传播渠道、内容和用户全面、持续、深入融合的互联网时代,电视品牌栏目有三条优势创新路径来改善和提升自身的经营战略:一是主动与全网平台实现全面对接;二是与小微内容创新群体全面合作,形成优质内容聚合,构建小微内容创新的长尾形态;三是大力推进定制化服务,逐步实现产业增值链的升级。
In the era of Internet where communication channel, content and users are comprehensive, continuous and in-depth integration, the TV brand section has three advantages and innovative ways to improve and enhance its own business strategy: one is to take the initiative to achieve full docking with the whole network platform; the other is to cooperate with the small and micro The content innovation groups fully cooperate to form high-quality content aggregation and construct the long tail form of small and micro content innovation. The third is to vigorously promote customized services and gradually upgrade the industrial value added chain.