企业因为创造财富的卓越表现成为市场赢家,而不是因为其控制成本的能力有多强。企业主管在经营一家公司时,必须以“创造财富”为目标。 想要达到这一目标,企业主管必须设法获得能帮助他作出正确判断的信息。具体言之,企业主管需要四套诊断工具:基本信息、生产力信息、竞争力信息及与分配稀有资源有关的信息。这四类信息加起来,即成为可供企业主管有效管理现有事业的一个工具箱。 基本信息 历史最悠久且应用最普遍的诊断性管理工具,包括对现金流量与清算价值的预测及诸如计算经销商 Businesses become market winners because of the superior performance of wealth creation, not because of their ability to control costs. Business executives must “create wealth” when they run a company. To do this, business executives must find ways to help them make the right judgments. Specifically, business executives need four sets of diagnostic tools: basic information, productivity information, competency information, and information related to the allocation of scarce resources. Together, these four types of information become a toolbox for business executives to effectively manage existing businesses. The oldest and most commonly used diagnostic management tools for basic information, including projections of cash flows and liquidation value,