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定位传播是强化社会主义核心价值体系宣传实效的基本途径。定位传播注重受众细分理论的运用,强调根据目标受众的思想特性和价值观念,在社会主义核心价值体系中选择贴近目标受众生活和实际的专题内容开展传播,突出针对性,讲究精准度,扩大社会主义核心价值体系的影响力。
Positioning and dissemination is to strengthen the propaganda effectiveness of the socialist core value system, the basic approach. Focusing on the application of audience segmentation theory, positioning communication emphasizes that according to the ideological characteristics and values of the target audience, we should choose to spread the communication in the socialist core value system close to the life of the target audience and the actual topic content, highlight the pertinence, pay attention to the accuracy and expand The Influence of Socialist Core Value System.