研究出版社如何从生产型向生产经营型转变,这无疑是出版改革的重要课题。本文拟对衡量这一转变的四大标志作一点探讨。夏新观念重视经营经营是一门艺术。由于理解上的误会,一些人以为经营只是那些搞发行、材料、出版工作的同志的事。其实,懂得经营是出版社每一个同志的事,因为经营的范围是相当广泛的。它主要包括:出版社机构设置、图书选题、推销图书、出版周期、印刷图书原材料(主要是纸张)、资金使 Studying how a publishing house changes from a production type to a production and management type is undoubtedly an important issue in publishing reform. This article intends to measure the four signs of this change for a little discussion. Amoi attaches importance to the concept of management is an art. Due to misunderstood understandings, some people think that running a business is only something that those comrades who are engaged in issuing, materializing, and publishing work. Actually, knowing that management is a matter for every comrade in a publishing house is because the scope of business is quite extensive. It mainly includes: agency setting of publishing houses, selection of book titles, promotion of books, publication cycle, printing of book materials (mainly paper), fund making