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EOL产品的回收、再制造及其商业化是发展循环经济、解决资源与环境问题的重要途径,消费者的类型分布影响着生产者的定价策略,定价策略又影响着再制造品的市场结构与战略决策.为此,导入消费者的类型划分与分布,定量构建了消费者类型划分对生产者定价策略的影响,并给出了分界点;同时,评估了定价策略对生产者战略决策的影响机制,确定了阈值分布,绘制了决策路线图.
Recycling, remanufacturing and commercialization of EOL products are important ways to develop a recycling economy and solve the problems of resources and environment. The distribution of consumers influences the pricing strategy of producers, and the pricing strategy affects the market structure of remanufactured products Strategic decision-making.To this end, we introduce the type and distribution of consumers, quantitatively construct the influence of consumer type on producer pricing strategy, and give the demarcation point. At the same time, we evaluate the influence of pricing strategy on producer’s strategic decision Mechanism to determine the threshold distribution, draw a decision road map.