当今新闻业处于一个竞争状态,竞争的主战场在社会新闻领域,从经济学角度来看,市场竞争已从质量竞争转到品牌竞争,社会新闻的核心竞争力,在于创造品牌效应,就是社会新闻的个性风格,这种和其他竞争对手的异质性一旦建立,品牌收益会带来巨大的辐射力和渗透力。新闻是一件特殊的商品,是社会效益和经济效益相结合的商品,要想把自己的产品打造成客户满意的品牌,就需要完善的策划,才能在市场竞争中处于不败之地。本文从质量和服务两方面重点分析社会新闻的竞争力。 Today’s news industry is in a state of competition. The main battlefield of competition is in the area of ​​social news. From an economic point of view, market competition has shifted from quality competition to brand competition. The core competitiveness of social news lies in creating brand effects, namely, social news Personality style, this and other competitors of the heterogeneity once established, brand income will bring enormous radiation and penetration. News is a special product, which is a combination of social and economic benefits. To create its own brand into a brand that customers are satisfied with, it requires a sound planning and an invincible position in market competition. This article focuses on analyzing the competitiveness of social news from two aspects of quality and service.