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随着科学技术的不断发展以及信息技术和网络化的广泛应用,旅行社作为游客与旅游供应商关系桥梁,在经营体系上发生了极为巨大的变化。面对网络化和网络经济的冲击,旅行社怎样在虚拟的网络环境空间里进行业务的拓展,则是我们需要进行探究和思考的问题。本文主要从传统的旅行社的角度,去讨论旅行社如何建构一个新型的网络化经营体系,从而为传统旅行社在网络经济时代的发展提供一些建议。
With the continuous development of science and technology and the extensive application of information technology and network, travel agencies, as the bridge between tourists and travel suppliers, have undergone tremendous changes in the management system. In the face of the impact of network and network economy, how travel agencies expand their business in a virtual network environment is what we need to explore and think about. This article mainly from the perspective of the traditional travel agencies to discuss how the travel agency to build a new network management system, which for the traditional travel agents in the era of network economy to provide some advice.