肯德基的苏丹红事件,雀巢碘超标扔粉事件,光明乳业河南曝尤,哈根达斯的“厕所门”事件·…诱。名企业与知名品牌陷入了多事之秋。毫无疑问,企业不得不面对更加复杂的经营环境和挑别的消资者。眼球经济只能是获得消费者的注意(Attention),接下来的重点是建立起与消资者共同的价值观(Interest) ,而终极目标则是建立一个以互相信任为基础的企业声誉体系(丁二七)。 KFC Sudan Red Incident, Nestle iodine exceeded the standard throwing powder incident, Bright Dairy Henan exposure especially Haagen-Dazs “toilet door ” incident ... ... lure. Famous enterprises and well-known brands fall into troubled times. There is no doubt that companies have to face the more complex business environment and discriminate between investors. The eyeball economy can only get the attention of consumers. The next priority is to establish the common interest with the investors. The ultimate goal is to establish an enterprise reputation system based on mutual trust Two seven).