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随着社会主义市场经济体制的不断发展,广播电视行业管理逐步向企业化经营方式靠拢,市场特性日益突出,但是,现在的情况是广播电视单位的资金收入渠道单一,主要为电视广告收入和有线电视安装、收视费收入,资金远远不能满足事业发展的需求;如何筹集广播电视事业发展所需资金,是值得研究的课题。本文主要对现有的融资渠道、融资方式进
With the continuous development of the socialist market economic system, the management of the radio and television industry gradually moves closer to the mode of enterprise management and the market characteristics have become increasingly prominent. However, the current situation is that the funds and channels of broadcasting and television units are single, mainly for the revenue from the television advertising and the cable Television installation, subscription fee income, funds far can not meet the needs of career development; how to raise funds needed for the development of radio and television business is a topic worthy of study. This article focuses on the existing financing channels, financing methods into