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标志设计是艺术设计中重要的组成部分,也是现代社会发展中所不可或缺的艺术形式,其经济和文化价值已经得到了多方面的普遍认可。进入新世纪后,艺术设计迎来了全新数字化时代,在各种媒体技术的充分运用下,标志设计也在艺术特征上呈现出了鲜明的变化。本文从数字化时代的含义谈起,结合一些优秀的标志设计作品,对其特征的变化进行了具体分析,以期能够获得对标志设计更为深刻和本质的认识。
Logo design is an important part of art design. It is also an indispensable art form in the development of modern society. Its economic and cultural values have been widely recognized in many aspects. After entering the new century, art design ushered in a new era of digital, with the full use of various media technologies, logo design has also shown a distinctive change in artistic characteristics. This article starts with the meaning of digital era, and combines some excellent logo designs to analyze the changes of its characteristics in order to get a more profound and essential understanding of logo design.