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随着经济全球化的不断发展,尤其是中国加入WTO后,中国的对外贸易越来越频繁,国际商务活动也越来越多。研究世界各国的文化差异,对于国际商务谈判的顺利进行具有重大意义。本文首先对国际商务谈判和文化的关系进行了分析,之后详细总结了当前我国国际商务谈判中存在的文化差异现象,并提出了相应的对策。
With the continuous development of economic globalization, especially after China’s accession to the WTO, China’s foreign trade has become more frequent and more and more international business activities have taken place. Studying the cultural differences among various countries in the world is of great significance to the smooth progress of international business negotiations. This paper first analyzes the relationship between international business negotiation and culture, then summarizes the current cultural differences in international business negotiations in China and puts forward corresponding countermeasures.