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今年是红军长征胜利70周年,从年初开始,重走长征路的新闻就开始在媒体上热闹起来,各种“重走长征路”活动层出不穷。但有些媒体即便在宣传严肃的“重走长征路”活动时,存在把严肃重大问题琐碎化和娱乐化的倾向。甚至把长征作为一个宣传自己、炒作自己、塑造企业和产品形象、提升收视率、增加收入、提高效益的难得“机遇”。如有的媒体在报道开国元勋子女重走长征路活动时。专门“别出心裁”地选取了一些“彭德怀侄女给纪念碑挑错字”“天上落下红军的眼泪”(即下雨)之类的花絮来报道。
This year marks the 70th anniversary of the victory of the Red Army in the Long March. Since the beginning of the year, the news of the re-taking of the Long March has started to brouhaha in the media. Various activities for “re-walking the long march” have been followed. However, some media even have the tendency to trivialize and entertain the serious and major issues even when they advocate a serious “re-long march” campaign. They even used the Long March as a rare “opportunity” to promote themselves, hype themselves, create images of enterprises and products, enhance ratings, increase revenue and improve efficiency. When some media reports that the founding fathers and women re-take the long march activities. Special “ingenuity” to select a number of “Peng Dehuai niece to the monument to pick the wrong word ” “tears fall from the sky ” (that is, the rain) and the like to cover.