微博在近两年的广泛应用,使得普通大众获得了提供与分享新闻并与全球知识体系相连的途径,刚刚过去的2010年也由此可称为中国互联网的WEB3.0元年。在这样一个全新的数字文明形态中,基于传统线性路径自上而下的治理模式显然已难应对,而发端于个体内心力量来实施自我治理的自律模式正在受到越来越多的关注。 The extensive application of Weibo in the past two years has enabled the general public to gain access to and share news with the global knowledge system. The very first year of 2010 marked the first year of the Internet of China, WEB3.0. In such a completely new form of digital civilization, the top-down governance model based on the traditional linear path has obviously been hard to deal with. However, the self-discipline mode, which is initiated by individual inner forces to implement self-governance, is receiving more and more attention.