消费下沉成为这几年的热点话题,从最初的家电下乡到如今的电扇恋上刷墙,低线市场的魅力愈发被人们所认同。从国内本土品牌来看,一些中等品牌如OPPO,VIVO,在低线市场广设门店,连乡镇也是其攻占目标,随着数万家店铺的开设,两家手机品牌的销量排名不断上升,一度超越华为,成为行业翘楚。从国外大品牌来看,蔻驰,兰蔻等大牌相继经历了在高线城市的份额下滑,以至于落得依靠打折促销手段来 Consumer sinking has become a hot topic in recent years, from the initial home appliances to today’s fans fell in love with the brush wall, the charm of the low-line market more and more people are recognized. Domestic brands from the point of view, a number of medium-sized brands such as OPPO, VIVO, wide stores in the low-line market, even the township is also the target of its capture, with tens of thousands of stores opened, the two mobile phone brand sales ranking rising, Beyond Huawei, to become the industry leader. Big brands from abroad point of view, Coach, Lancome and other big names have experienced in the high-line city’s share of the decline, so fall on the means to discount promotions